NB - please note attendees must own or run a small business in Limerick

AIM:

The course will explain what types of social networks Pinterest & Instagram are and how to use them as marketing tools for your business.Pinterest & Instagram are the latest growing social media networks that have over 100 million users and growing rapidly.  They are both visual  networks  in that people share images and videos and more & more companies are using them to for marketing. For example Pinterest now drives more sales for e-commerce sites than Facebook or Twitter 

OBJECTIVES:

Understand  the appeal & growth of Pinterest &  Instagram (100 million users)
Explore the visual nature & appeal of both
Understand why Pinterest now drives more sales for e- commerce sites than Facebook to Twitter  
Explore how you can use these tools to market your business.
COURSE CONTENT:

Pinterest:

• Setting up a new account
• Understanding Boards & Pins
• Following other users
• Creating & Editing Boards
• Following proper pinning etiquette
• Aggregating inspiration or ideas
• Browsing & purchasing gifts
• How to use Pinterest as a marketing tool
• How increase your followers
• What type of content shoud you share

Instagram:

• What is Instagram
• Signing up for an account
• Taking a Photo
• Adding captions & locations
• Tagging Photos
• Sharing Photos with social networks
• How to use Instagram as a marketing tool
• How to increase your followers

Trainer:   Evan Mangan, The Marketing Crowd